At Dewy Content, we’ve got that recipe down pat.
While paid advertising certainly has its advantages, strategic content marketing allows you to reach your audience without breaking the bank.
Think of content marketing like a layered cake. The base is the angle and intention. The filling is the detailed information. The icing is your search engine optimisation strategy, topped with sprinkles of your unique tone of voice.
Content marketing is an integral part of every business, and won't cost you the world.
Ready to make noise?
Explore our content marketing services below.
Email Direct Marketing (EDM)
Organic Social Media Management
Press Release
Or you need a bit of everything...
Public Relations Media Kit
You need a creative spirit that can think outside the box. You’ve come to the right place!
You’ve got a great product, but there is a lack of engagement from your customers
You’re not the most tech-savvy person (that’s okay!) and you get overwhelmed by all of the communication channels out there
You’re trying to get journalists, editors and popular media organisations talking about your brand but haven’t been successful
Email newsletters up to 400 words
Sales emails up to 400 words
Email conversion and auto-responder series
Creation of email on your tool of choice (we personally love Klaviyo, Mailchimp and Flodesk)
Research and proofreading
Two rounds of revision
What this service includes:
The result?
tailored email content with beautiful copy that drives traffic to your website.
Email Direct Marketing (EDM) is an effective way to reach potential buyers and retain loyal customers, ideally leading to repeat purchases.
It provides valuable customer insights, so you know what customers are loving and what they aren’t.
Depending on your business goals, we’ll craft tailored email content that informs your audience, boosts sales and lead generations all while helping move customers along the sales funnel.
Strategic content marketing can come in many forms, from blog articles and whitepapers to social media campaigns or email direct marketing.
The trick is knowing which channel works best for your goals.
here's what we specialise in:
CONTENT MARKETING FOR HEALTH, beauty & LIFESTYLE BRANDS
Email Direct Marketing
I need...
On-brand captions and posts for Instagram, Facebook, Tik Tok or LinkedIn
Hashtag research and implementation
Social media guidance and advice
Research and proofreading
Two rounds of revision
What this service includes:
the result?
a digital presence that's aesthetically on-brand, with posts that CONCISELY convey your productS and services – all while building a DEDICATED online community.
Everyone is online now. But in a world full of online scams, most consumers will check for an online presence before purchasing.
So it's important to show up on social media, whether it’s an Instagram page or Tik Tok account.
We’ll help you craft a presence online with engaging organic posts and captions, as well as provide guidance on social media best practices.
Social Media Management
I need...
Press release with a unique angle
Brand story
Founder story
Company achievements timeline
Pull quotes
Call to action for media
Email templates for pitching to media
Research and proofreading
Two rounds of revision
What this service includes:
the result?
a comprehensive media kit that has everything a journalist needs to write about your brand online or in print.
Journalists and editors get hundreds of cold emails every day (trust us, we’ve seen their inboxes).
The last thing they want is to constantly be communicating back and forth to get details for their story.
A media kit is a package of information about your business that gives everything a journalist needs to write their article.
We’ll help you create one that tells your unique story – from your brand journey, achievements to everything that’ll get journalists buzzing.
PR Media Kit
I need a...
Press release up to 500 words
Unique story angle
Two quotes
Call to action for media
Research and proofreading
Two rounds of revision
What this service includes:
the result?
a concise press release that puts your key message front and centre for the media to write about.
If you want to be featured in newspapers, publications and media outlets, a press release is one of the best ways to approach a journalist.
Whether it’s a new product launch or an award achievement, we’ll write a press release that is concise and cohesive, with an eye-catching angle, engaging headline and strong call to action that grabs the attention of the media.
Press Release
I need a...
Print and press advertisements
Brochures
Emails and newsletters
Press releases
Sales documentation
Instruction Guides
Need something else? Check out our à la carte writing services.
experience in writing:
We also have
Industry Reports
Award submissions
Cornerstone content
Whitepapers
Video scripts
Social media posts
Print and press advertisements
Brochures
Emails and newsletters
Press releases
Sales documentation
Instruction Guides
Need something else? Check out our à la carte writing services.
experience in writing:
We also have
Industry Reports
Award submissions
Cornerstone content
Whitepapers
Video scripts
Social media posts
We’ll send through a 50% deposit fee to begin the project and lock you into our calendar. The outstanding 50% will be invoiced once you’ve signed off on all the work.
Step 3: we invoice you for a deposit
I’ll send a detailed quote that breaks down the deliverables, content activities, deadlines and costs. This may be tweaked depending on your budget and timeframe.
step 2: we provide a detailed quote
Let’s connect via video call or on the phone! We’ll discuss what your challenges are, what services you’re looking for, budgets, timelines and more. A quick questionnaire will be sent to you prior to the call to ensure we’re a good fit.
Step 1: Book a call
Here's how it works!
We’re done! Celebrate with a glass of champagne while wearing your favourite sheet mask (this one is our favourite).
Step 6: drink champagne and celebrate!
We offer two rounds of amendments for every piece of work. Once you’ve received the first draft, you can provide your comments, edits and feedback twice before the final version is signed off.
Step 5: We’ll finalise and sign off
Let’s get sh*t done! We’ll create the deliverables we discussed, and communicate regularly along the way. If you have any questions, we're a phone call or email away!
Step 4: we get to work
We’ll send through a 50% deposit fee to begin the project and lock you into our calendar. The outstanding 50% will be invoiced once you’ve signed off on all the work.
Step 3: we invoice you for a deposit
I’ll send a detailed quote that breaks down the deliverables, content activities, deadlines and costs. This may be tweaked depending on your budget and timeframe.
step 2: we provide a detailed quote
Let’s connect via video call or on the phone! We’ll discuss what your challenges are, what services you’re looking for, budgets, timelines and more. A quick questionnaire will be sent to you prior to the call to ensure we’re a good fit.
Step 1: Book a call
Here's how it works!
We’re done! Celebrate with a glass of champagne while wearing your favourite sheet mask (this one is our favourite).
Step 6: drink champagne and celebrate!
We offer two rounds of amendments for every piece of work. Once you’ve received the first draft, you can provide your comments, edits and feedback twice before the final version is signed off.
Step 5: We’ll finalise and sign off
Let’s get sh*t done! We’ll create the deliverables we discussed, and communicate regularly along the way. If you have any questions, we're a phone call or email away!
Step 4: we get to work
Let's talk money, honey
Where are all of my prices?
Every project is different. Some businesses already have a style guide to follow. Others have zilch. The quote I create is specific to what YOU need and the resources you already have.
Book a discovery call with me, fill out the quick questionnaire, and I’ll provide you with a detailed quote ASAP.
But FYI...I’m not a cheap copywriter
Let’s get one thing straight – I’m not the cheapest copywriter out there.
When you choose to work with me, you’re paying for my years of writing experience, creativity, technical knowledge and commitment to your project.
The price on your quote will always include:
- Formal briefing, emailing and discussion time on the phone or video chat
- Research and reading
- Two rounds of revisions
- Proofreading
- Agreed set of deliverables
- Admin and contingency
I’ll always provide you with a fixed price. This means you know precisely what your project will cost, without any nasty surprises. A 50% deposit fee is also required prior to the commencement of work - this is a non-negotiable.
Let's talk money, honey
Where are all of my prices?
Every project is different. Some businesses already have a style guide to follow. Others have zilch. The quote I create is specific to what YOU need and the resources you already have.
Book a discovery call with me, fill out the quick questionnaire, and I’ll provide you with a detailed quote ASAP.
But FYI...I’m not a cheap copywriter
Let’s get one thing straight – I’m not the cheapest copywriter out there.
When you choose to work with me, you’re paying for my years of writing experience, creativity, technical knowledge and commitment to your project.
The price on your quote will always include:
- Formal briefing, emailing and discussion time on the phone or video chat
- Research and reading
- Two rounds of revisions
- Proofreading
- Agreed set of deliverables
- Admin and contingency
I’ll always provide you with a fixed price. This means you know precisely what your project will cost, without any nasty surprises. A 50% deposit fee is also required prior to the commencement of work - this is a non-negotiable.
Janee Rutherford, Preston Dermatology
I recently engaged Aleczander to create content for our new brand The Cosmetic Clinic, including brand headlines, website content, brochure content and brand bio.
I chose Aleczander due to his experience working with health and beauty brands, and his passion and interest in skincare. I found Aleczander's work was well researched, diligent, clever and delivered on time.
I would highly recommend working with Aleczander, it was an enjoyable process and the content created was creative and on brand.
Hana Block, Matrak
Aleczander brought a breadth of SEO, PR, copy, and content knowledge and expertise to Matrak.
He also improved company-wide processes and played an integral role in creating the company's annual yearly industry report - the first of its kind within the industry.
Working with Aleczander has been an absolute pleasure!
David Janovic, RJ Living
We engaged Aleczander to create content for our website, RJ Living, and also assist us with other projects within the business.
I chose Aleczander because he had worked in our category before. I found working with him to be easy, efficient and thorough.
Aleczander Gamboa is not just a creative copywriter, but also assists with the formulation of ideas and thought that can enhance the content. I would highly recommend him for your projects.
Jolynn Beh, Bobbleware
Aleczander took the time to listen to our stories before putting his magic wand over them, being able to deliver work of high quality based on his industry knowledge.
Overall, a pleasant working experience with him.
Kind words from our glow-getters
I help businesses get that healthy dewy glow through copy that customers actually enjoy reading. As a copywriter and content marketer with a decade of experience under his belt, my expertise spans many sectors, namely the health, beauty, wellbeing and lifestyle industries. I also have a special love for e-commerce and startup businesses.
I’m a bit of a chameleon, which allows me to easily adapt and act like an extension of your brand. If you need a content refresh or itching to rejuvenate your content marketing strategy, let’s be friends.
I’m a witty wordsmith that loves to build brands through the power of storytelling.
I’m Aleczander! Welcome to my corner of the internet.
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