I WAS PASSIONATE ABOUT PRODUCING meaningful content for amazing health, beauty and lifestyle brands.
I took the third redundancy as a sign to build my own copywriting and content marketing studio
Receive positive feedback from many clients as I helped them grow their brands through storytelling
Network with other professional writers like the ones in The Clever Copywriting School by Kate Toon
Develop a little obsession with Google Analytics and data
I had previously treated copywriting as a side gig for my clients and always balanced it with full-time work. Not anymore.
Getting started was difficult at first. The greatest thing about working for yourself is that you’re the boss. The hardest thing about working for yourself is that you’re the boss. You have to do it all. I was the writer, content marketer, digital strategist, operations manager, accountant, hype man and more.
Yet, through consistent smart work, cheers from my best friends and supportive clients who have been with me since day one of my career, I was able to get busy and...
Now it was all on me, myself and I.
Sounds scary, right? It was.
Dig deep into the world of User Experience (UX) copywriting and direct response copywriting
Understand how to build websites on WordPress, Squarespace and Showit
Learn SEO so I can create SEO-optimised content for my clients that would suit Google
And most importantly, give brands clarity through copy.
Aleczander Gamboa
The result?
A gorgeous glow-up that gets your customers itching to know more about your story and pay for your unique offerings.
If that’s what you’re looking for, let’s chat!
I can't wait to meet you.
My mission is to craft copy and content that help brands like yours put their best face forward.
And that is where
DEWY CONTENT
stands today.
The freedom my business gives me!
most grateful for
Sunscreen during the day, retinol during the night
daily ritual
Soy cappucino, with extra foam
drink of choice
A Little Life by Hanya Yanigahara
go-to book
The Queen’s Gambit and Brooklyn 99
netflix binges
“People will forget what you said. People will forget what you did. But people will never forget how you made them feel.”
fave quote
- Maya Angelou
You're in great company
- Janee Rutherford, Preston Dermatology
I recently engaged Aleczander to create content for our new brand The Cosmetic Clinic by Preston Dermatology, including brand headlines, website content, brochure content and brand bio. I chose Aleczander due to his experience working with health and beauty brands, and his passion and interest in skincare. I found Aleczander's work was well researched, diligent, clever and delivered on time. I would highly recommend working with Aleczander, it was an enjoyable process and the content created was creative and on brand.
- Gabriela Torres-Soler, Matrak
As our Copywriter, Aleczander significantly improved our SEO and took our company to be the #2 Google result for our primary search term. He even spearheaded our first Industry wide report. Aleczander is excellent at bringing the correct stakeholders into processes at the right time and communicating progress and delivery timeframes. He is highly professional, an excellent communicator, and improved our processes and quality of copy.
- Ben Chidiac, Beard & Blade
We approached Aleczander to create content for our website, Beard & Blade. We chose him because of his attention to detail, knowledge of the men's grooming and beauty industry and all round professionalism. We found working with him to be straight forward with no fuss – Aleczander is a gun copywriter!
- Catherine Falalis, Universal Media Co.
Working with Aleczander is always an absolute pleasure! He goes above and beyond during his research and meets deadlines accordingly. Not only is he competent in both long and short form copy, his writing does not require multiple edits which saves us so much time. His best asset, however, is his ability to communicate throughout the entire process, ensuring we’re kept up to speed at each stage. Highly recommend!
- Janee Rutherford, Preston Dermatology
I recently engaged Aleczander to create content for our new brand The Cosmetic Clinic by Preston Dermatology, including brand headlines, website content, brochure content and brand bio. I chose Aleczander due to his experience working with health and beauty brands, and his passion and interest in skincare. I found Aleczander's work was well researched, diligent, clever and delivered on time. I would highly recommend working with Aleczander, it was an enjoyable process and the content created was creative and on brand.
- Gabriela Torres-Soler, Matrak
As our Copywriter, Aleczander significantly improved our SEO and took our company to be the #2 Google result for our primary search term. He even spearheaded our first Industry wide report. Aleczander is excellent at bringing the correct stakeholders into processes at the right time and communicating progress and delivery timeframes. He is highly professional, an excellent communicator, and improved our processes and quality of copy.
- Ben Chidiac, Beard & Blade
We approached Aleczander to create content for our website, Beard & Blade. We chose him because of his attention to detail, knowledge of the men's grooming and beauty industry and all round professionalism. We found working with him to be straight forward with no fuss – Aleczander is a gun copywriter!
- Catherine Falalis, Universal Media Co.
Working with Aleczander is always an absolute pleasure! He goes above and beyond during his research and meets deadlines accordingly. Not only is he competent in both long and short form copy, his writing does not require multiple edits which saves us so much time. His best asset, however, is his ability to communicate throughout the entire process, ensuring we’re kept up to speed at each stage. Highly recommend!
What’s unique about you? Before creating content, you need to have a strategic plan. This is where a content strategy is your saving grace. We'll help you discover what you want to say, who you’re saying it to and the best ways to communicate your message effectively.
CONTENT STRATEGY
Email marketing. Social Media. Attracting press and getting publicity. Yep, it's a lot! But having been in the throes of the media world ourselves, we’ll help you create an engaging online presence that gets journalists, editors and publications buzzing. It all starts with a killer angle.
Content Marketing
The best copy is a mixture of creativity, chemistry and concision. It also needs to be strategic with SEO so it can be indexed and displayed by the Google gods. We’ll craft compelling copy for your website and marketing collateral so you’ll always have your best face forward.
Copywriting
What can we help with? Choose your glow-up
What’s unique about you? Before creating content, you need to have a strategic plan. This is where a content strategy is your saving grace. We'll help you discover what you want to say, who you’re saying it to and the best ways to communicate your message effectively.
CONTENT STRATEGY
Email marketing. Social Media. Attracting press and getting publicity. Yep, it's a lot! But having been in the throes of the media world ourselves, we’ll help you create an engaging online presence that gets journalists, editors and publications buzzing. It all starts with a killer angle.
Content Marketing
The best copy is a mixture of creativity, chemistry and concision. It also needs to be strategic with SEO so it can be indexed and displayed by the Google gods. We’ll craft compelling copy for your website and marketing collateral so you’ll always have your best face forward.
Copywriting
