Know what you want to say, but don’t know how to say it? we'll TURN YOUR MESSY THOUGHTS INTO WITTY WORDS THAT CONVEY EXACTLY WHAT YOU WANT.

Copywriting for Health, Beauty & Lifestyle Brands

At Dewy Content, we eat, live and breathe copywriting.

The reality is that there’s a massive difference between stringing words together and being able to write fun, vibrant, engaging, knowledgeable, witty copy that put your brand’s best face forward. 

You know, the kind of copy that really sells your product and gets customers buying in bulk. That’s where we come in.

Everyone thinks they’re a writer…until they actually have to do it. 

You need a creative spirit that has a way with words. You’ve come to the right place!

You’ve invested in a beautiful website, but the current copy sounds clunky and the flow is all over the place.

You’re the new kid on the block, trying to find a way to stand out in an overcrowded market.

You’re an established brand, and your existing content is outdated and needs a major overhaul.

Does this sound like you?

Website copywriting for various pages (Homepage, About Us etc.)

Website copywriting for various pages

Mixture of long form and short form copy

Research and proofreading

SEO keyword implementation**

Two rounds of revision

What this service includes:



Whenever you need something, you Google it right?

If your business isn’t on the first two pages, you may as well not exist at all.

Copy that’s Search Engine Optimised is important so Google can efficiently crawl, index and show your website pages across the search queries your customers are making. 

Whether it’s your homepage, about us, category pages or cornerstone content, we’ll craft compelling SEO copy that helps your website rank for the keywords you’re after.

Excellent copywriting is essential for every business IF THEY WANT TO CONNECT WITH THEIR CUSTOMERS.

The best copy is a mixture of creativity, concision and psychology. It needs to engage and resonate with your audience.

here's what we specialise in:



SEO Copywriting

**SEO Keywords must be supplied by the client. If you’d like us to do it for you, that’s an additional service and costs extra.

I need...

Blog articles starting at 400 words (price indicative of preferred word count)

Research and proofreading

Editorial planning

Research and proofreading

SEO keyword implementation**

Two rounds of revision

What this service includes:



Having a blog on your website is a great way to utilise SEO keywords, build a community and become a thought leader in your industry.

But it also takes time to write.

Fret not, because we’ve got this for you. We’ll create SEO keyword-optimised blog articles that don’t sound like they’ve been written by a robot.

Each article will match your desired tone of voice, and clearly convey the message you want to put out there.

Blog Writing

**SEO Keywords must be supplied by the client. If you’d like us to do it for you, that’s an additional service and costs extra.

I need...

Long form or short form copy, in your requested format (eg: landing page, email, blog post etc.)

Consultation on the structure and flow to ensure the best call to action

Research and proofreading

SEO keyword implementation**

Two rounds of revision

What this service includes:

the result?

compelling and persuasive copy that inspires your customers to take action asap.

The best direct response copywriting is a combination of persuasion, customer-focused language, urgency and a strong call to action…all without sounding pushy. 

Whether it’s a landing page to sign up for your course or getting customers to join your email list, we’ll write fun, engaging and insightful copy that will leave your customers inspired and ready for action.

Direct Response Copywriting

**SEO Keywords must be supplied by the client. If you’d like us to do it for you, that’s an additional service and costs extra.

I need...

Full day of copywriting assistance

Half day of copywriting assistance

What this service includes:

the result?


If you’re not sure how long a job will take, or how long you’ll need a copywriter for, then book our services for a day.

We can work with you for a full day (7 hours) or a half-day (3.5 hours) as a once-off or ongoing basis.

We’ll then help you with whatever copy you need — whether it’s brochures, website copy, campaign messaging or something else.

Ad-Hoc Copywriting

**SEO Keywords must be supplied by the client. If you’d like us to do it for you, that’s an additional service and costs extra.

I need...

Print and press advertisements


Emails and newsletters

Press releases

Sales documentation

Instruction Guides

Need something else? Check out our à la carte writing services.

experience in writing:

We also have

Industry Reports

Award submissions

Cornerstone content


Video scripts

Social media posts

We’ll send through a 50% deposit fee to begin the project and lock you into our calendar. The outstanding 50% will be invoiced once you’ve signed off on all the work.

Step 3: we invoice you for a deposit

I’ll send a detailed quote that breaks down the deliverables, content activities, deadlines and costs. This may be tweaked depending on your budget and timeframe.

step 2: we provide a detailed quote

Let’s connect via video call or on the phone! We’ll discuss what your challenges are, what services you’re looking for, budgets, timelines and more. A quick questionnaire will be sent to you prior to the call to ensure we’re a good fit.

Step 1: Book a call

Here's how it works!

We’re done! Celebrate with a glass of champagne while wearing your favourite sheet mask (this one is our favourite).

Step 6: drink champagne and celebrate!

We offer two rounds of amendments for every piece of work. Once you’ve received the first draft, you can provide your comments, edits and feedback twice before the final version is signed off.

Step 5: We’ll finalise and sign off

Let’s get sh*t done! We’ll create the deliverables we discussed, and communicate regularly along the way. If you have any questions, we're a phone call or email away!

Step 4: we get to work

Let's talk money, honey

Where are all of my prices?

Every project is different. Some businesses already have a style guide to follow. Others have zilch. The quote I create is specific to what YOU need and the resources you already have.

Book a discovery call with me, fill out the quick questionnaire, and I’ll provide you with a detailed quote ASAP.

But FYI...I’m not a cheap copywriter

Let’s get one thing straight – I’m not the cheapest copywriter out there. 

When you choose to work with me, you’re paying for my years of writing experience, creativity, technical knowledge and commitment to your project.

The price on your quote will always include:

- Formal briefing, emailing and discussion time on the phone or video chat
- Research and reading
- Two rounds of revisions
- Proofreading
- Agreed set of deliverables
- Admin and contingency

I’ll always provide you with a fixed price. This means you know precisely what your project will cost, without any nasty surprises. A 50% deposit fee is also required prior to the commencement of work - this is a non-negotiable.

Janee Rutherford, Preston Dermatology

I recently engaged Aleczander to create content for our new brand The Cosmetic Clinic, including brand headlines, website content, brochure content and brand bio.

I chose Aleczander due to his experience working with health and beauty brands, and his passion and interest in skincare. I found Aleczander's work was well researched, diligent, clever and delivered on time.

I would highly recommend working with Aleczander, it was an enjoyable process and the content created was creative and on brand.

Hana Block, Matrak

Aleczander brought a breadth of SEO, PR, copy, and content knowledge and expertise to Matrak.

He also improved company-wide processes and played an integral role in creating the company's annual yearly industry report - the first of its kind within the industry.

Working with Aleczander has been an absolute pleasure!

David Janovic, RJ Living

We engaged Aleczander to create content for our website, RJ Living, and also assist us with other projects within the business.

I chose Aleczander because he had worked in our category before. I found working with him to be easy, efficient and thorough.

Aleczander Gamboa is not just a creative copywriter, but also assists with the formulation of ideas and thought that can enhance the content. I would highly recommend him for your projects.

Jolynn Beh, Bobbleware

Aleczander took the time to listen to our stories before putting his magic wand over them, being able to deliver work of high quality based on his industry knowledge.

Overall, a pleasant working experience with him.

Kind words from our glow-getters

I help businesses get that healthy dewy glow through copy that customers actually enjoy reading. As a copywriter and content marketer with a decade of experience under his belt, my expertise spans many sectors, namely the health, beauty, wellbeing and lifestyle industries. I also have a special love for e-commerce and startup businesses.

I’m a bit of a chameleon, which allows me to easily adapt and act like an extension of your brand. If you need a content refresh or itching to rejuvenate your content marketing strategy, let’s be friends.

I’m a witty wordsmith that loves to build brands through the power of storytelling. 

I’m Aleczander! Welcome to my corner of the internet.

Meet your SEO Copywriter and Content Marketer

Refresh and rejuvenate your copy today.

let's give your business that dewy healthy glow

Welcome friend! I'm your witty wordsmith.
Pull up a seat and stay for awhile.

Aleczander x