At Dewy Content, we’ve ready to help you smash those business goals through the power of content.
The best content strategy attracts your target audience and takes them on a journey through every stage of the marketing funnel, even keeping them engaged after a purchase.
But it’s a lot of (important) work, and can be time-consuming for business owners.
We'll help you build a plan of action that leverages meaningful yet strategic content, strengthening your buyer’s journey as they learn more about your business, products and services – eventually becoming lifelong customers.
Every brand needs a content strategy plan to achieve its business goals.
Time to get nitty-gritty.
Explore our content strategy services below.
Brand & Tone of Voice Development
Key Messaging & Tagline Development
End-to-end Content Strategy
Or you need a bit of everything...
SEO Keyword Research
You need a creative spirit with an eagle eye for strategy. You’ve come to the right place!
You’ve got unique ideas for content, but are unsure of how best to execute these ideas
Your website is getting good traffic, but it’s not converting into checkouts and purchases
You show up online, but your customer engagement is lacking – in other words, you’re struggling to build your community
Deep dive into your brand – who are you? What's your purpose? What sets you apart from the masses?
Research into your competitors
Insightful discussions to discover and unlock your unique tone of voice
Words to use versus words to avoid
Research and proofreading
Two rounds of revision
What this service includes:
the result?
a unique tone of voice that helps you stay consistent and concise when communicating WITH customers.
Tone of voice is not only what you say, but also how you sound. The tone is fluent. The voice is consistent.
Think of it this way - we each have our own unique voice, but our tone changes depending on the situation.
Every brand needs to have its own tone of voice to build an identity.
We’ll help you define, analyse and execute your tone of voice so your content is always consistent and engaging.
the best content strategy starts with a deep dive into your brand story, product offering and goals.
it then involves in-depth research into your audience personas, tone of voice, communication channels and more. think of it as 360 content marketing strategy.
here's what we specialise in:
CONTENT strategy
FOR HEALTH, beauty & LIFESTYLE BRANDS
Brand & Tone of Voice Development
I need...
Deep dive into your brand – who are you? What's your purpose? What sets you apart from the masses?
Research into your competitors
Working together to discuss, draft and execute chosen key messages and taglines
Research and proofreading
Two rounds of revision
What this service includes:
the result?
key messages and taglines that keep you top of mind with your customers.
Nike has ‘Just Do It’. Apple has ‘Think Different’. What’s your slogan?
Having a key message and tagline that you repeat throughout your marketing is the best way to stay memorable to your audience.
We’ll work with you to develop unique key messages and a collection of clever taglines you can use throughout your copy and marketing collateral.
Key Messaging & Tagline Development
I need...
Deep dive into your brand
Collection of the best keywords to target, including:
- Primary keywords
- Secondary keywords
- Long tail keywords
- Popular search queries
Two rounds of revision
What this service includes:
the result?
a comprehensive list of seo keywords you can sprinkle throughout your website, so your website can get indexed by google.
If you want any chance of getting found by Google, Search Engine Optimisation (SEO) needs to be part of your content strategy.
Keyword research identifies which keywords are best to target, and provides insight into what your customers are searching for online.
We’ll do the keyword research for you, uncovering the best ones to target so you can optimise your website to appease the Google gods.
SEO Keyword Research
I need...
Deep dive into your brand, purpose and goals
Defining content objectives
Creating audience personas
Website audit
Tone of Voice analysis
Creating key messaging and taglines for marketing
Uncovering Unique Selling Points (USP's) for content focus
What this service includes:
the result?
a comprehensive content strategy that dives deep into your brand and addresses all customer touchpoints.
Need the whole kit and caboodle?
We can do that too!
We’ll craft the entire end-to-end content strategy and help you execute it if needed (extra fees apply).
That way you can focus on growing your business.
End-to-end Content Strategy
I need...
Identifying content formats and best communication channels
Compiling creative moodboard
SEO keyword research
Competitor Research
Blog editorial planning
Building email marketing strategy
Content briefing templates for graphic designer, photographers (if needed)
Two rounds of revision
Print and press advertisements
Brochures
Emails and newsletters
Press releases
Sales documentation
Instruction Guides
Need something else? Check out our à la carte writing services.
experience in writing:
We also have
Industry Reports
Award submissions
Cornerstone content
Whitepapers
Video scripts
Social media posts
Print and press advertisements
Brochures
Emails and newsletters
Press releases
Sales documentation
Instruction Guides
Need something else? Check out our à la carte writing services.
experience in writing:
We also have
Industry Reports
Award submissions
Cornerstone content
Whitepapers
Video scripts
Social media posts
We’ll send through a 50% deposit fee to begin the project and lock you into our calendar. The outstanding 50% will be invoiced once you’ve signed off on all the work.
Step 3: we invoice you for a deposit
I’ll send a detailed quote that breaks down the deliverables, content activities, deadlines and costs. This may be tweaked depending on your budget and timeframe.
step 2: we provide a detailed quote
Let’s connect via video call or on the phone! We’ll discuss what your challenges are, what services you’re looking for, budgets, timelines and more. A quick questionnaire will be sent to you prior to the call to ensure we’re a good fit.
Step 1: Book a call
Here's how it works!
We’re done! Celebrate with a glass of champagne while wearing your favourite sheet mask (this one is our favourite).
Step 6: drink champagne and celebrate!
We offer two rounds of amendments for every piece of work. Once you’ve received the first draft, you can provide your comments, edits and feedback twice before the final version is signed off.
Step 5: We’ll finalise and sign off
Let’s get sh*t done! We’ll create the deliverables we discussed, and communicate regularly along the way. If you have any questions, we're a phone call or email away!
Step 4: we get to work
We’ll send through a 50% deposit fee to begin the project and lock you into our calendar. The outstanding 50% will be invoiced once you’ve signed off on all the work.
Step 3: we invoice you for a deposit
I’ll send a detailed quote that breaks down the deliverables, content activities, deadlines and costs. This may be tweaked depending on your budget and timeframe.
step 2: we provide a detailed quote
Let’s connect via video call or on the phone! We’ll discuss what your challenges are, what services you’re looking for, budgets, timelines and more. A quick questionnaire will be sent to you prior to the call to ensure we’re a good fit.
Step 1: Book a call
Here's how it works!
We’re done! Celebrate with a glass of champagne while wearing your favourite sheet mask (this one is our favourite).
Step 6: drink champagne and celebrate!
We offer two rounds of amendments for every piece of work. Once you’ve received the first draft, you can provide your comments, edits and feedback twice before the final version is signed off.
Step 5: We’ll finalise and sign off
Let’s get sh*t done! We’ll create the deliverables we discussed, and communicate regularly along the way. If you have any questions, we're a phone call or email away!
Step 4: we get to work
Let's talk money, honey
Where are all of my prices?
Every project is different. Some businesses already have a style guide to follow. Others have zilch. The quote I create is specific to what YOU need and the resources you already have.
Book a discovery call with me, fill out the quick questionnaire, and I’ll provide you with a detailed quote ASAP.
But FYI...I’m not a cheap copywriter
Let’s get one thing straight – I’m not the cheapest copywriter out there.
When you choose to work with me, you’re paying for my years of writing experience, creativity, technical knowledge and commitment to your project.
The price on your quote will always include:
- Formal briefing, emailing and discussion time on the phone or video chat
- Research and reading
- Two rounds of revisions
- Proofreading
- Agreed set of deliverables
- Admin and contingency
I’ll always provide you with a fixed price. This means you know precisely what your project will cost, without any nasty surprises. A 50% deposit fee is also required prior to the commencement of work - this is a non-negotiable.
Let's talk money, honey
Where are all of my prices?
Every project is different. Some businesses already have a style guide to follow. Others have zilch. The quote I create is specific to what YOU need and the resources you already have.
Book a discovery call with me, fill out the quick questionnaire, and I’ll provide you with a detailed quote ASAP.
But FYI...I’m not a cheap copywriter
Let’s get one thing straight – I’m not the cheapest copywriter out there.
When you choose to work with me, you’re paying for my years of writing experience, creativity, technical knowledge and commitment to your project.
The price on your quote will always include:
- Formal briefing, emailing and discussion time on the phone or video chat
- Research and reading
- Two rounds of revisions
- Proofreading
- Agreed set of deliverables
- Admin and contingency
I’ll always provide you with a fixed price. This means you know precisely what your project will cost, without any nasty surprises. A 50% deposit fee is also required prior to the commencement of work - this is a non-negotiable.
Janee Rutherford, Preston Dermatology
I recently engaged Aleczander to create content for our new brand The Cosmetic Clinic, including brand headlines, website content, brochure content and brand bio.
I chose Aleczander due to his experience working with health and beauty brands, and his passion and interest in skincare. I found Aleczander's work was well researched, diligent, clever and delivered on time.
I would highly recommend working with Aleczander, it was an enjoyable process and the content created was creative and on brand.
Hana Block, Matrak
Aleczander brought a breadth of SEO, PR, copy, and content knowledge and expertise to Matrak.
He also improved company-wide processes and played an integral role in creating the company's annual yearly industry report - the first of its kind within the industry.
Working with Aleczander has been an absolute pleasure!
David Janovic, RJ Living
We engaged Aleczander to create content for our website, RJ Living, and also assist us with other projects within the business.
I chose Aleczander because he had worked in our category before. I found working with him to be easy, efficient and thorough.
Aleczander Gamboa is not just a creative copywriter, but also assists with the formulation of ideas and thought that can enhance the content. I would highly recommend him for your projects.
Jolynn Beh, Bobbleware
Aleczander took the time to listen to our stories before putting his magic wand over them, being able to deliver work of high quality based on his industry knowledge.
Overall, a pleasant working experience with him.
Kind words from our glow-getters
I help businesses get that healthy dewy glow through copy that customers actually enjoy reading. As a copywriter and content marketer with a decade of experience under his belt, my expertise spans many sectors, namely the health, beauty, wellbeing and lifestyle industries. I also have a special love for e-commerce and startup businesses.
I’m a bit of a chameleon, which allows me to easily adapt and act like an extension of your brand. If you need a content refresh or itching to rejuvenate your content marketing strategy, let’s be friends.
I’m a witty wordsmith that loves to build brands through the power of storytelling.
I’m Aleczander! Welcome to my corner of the internet.
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