Client: Beard & Blade

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We recently engaged Aleczander to create content for our website, Beard & Blade.
We chose Aleczander because of his attention to detail, knowledge of the industry and all-around professionalism. We found working with him to be straightforward with no fuss.
Aleczander Gamboa is a gun copywriter!

Ben Chidiac

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Services provided

• SEO Copywriting
• Blog Articles – How-To Guides and Buying Guides
• Content Strategy – Influencer Marketing
• Email Marketing Campaigns (Mailchimp)
• Graphic Design (Adobe Creative Suite & Canva)
• Shopify management
• Social Media Management (Facebook & Instagram)

About the business

Since its launch in 2007, Beard & Blade have evolved into Australia’s largest home of men’s grooming, offering a colourful mixture of skincare, hair, beard and grooming products to men all over Australia. In 2020, their growth quadrupled due to the global COVID-19 pandemic and the sudden surge in online shopping.

The creative brief

The team at Beard & Blade required a versatile wordsmith to take charge of all of their content needs. This included:

• Copywriting product descriptions and helping launch a backlog of products they’d acquired
• Refreshing their digital social media presence on Instagram, Tik Tok and Facebook with new content that fulfilled their content pillars of education, tutorials, inspiration and lifestyle
• Shoot new product photography for their in-house Beard & Blade products
• Assist with influencer marketing and briefing user generation content (UGC)
• Writing educational articles and tutorials for their Academy blog

The results:

A range of content that educated and inspired the customers of Beard & Blade to put their best faces forward. Each piece of content was rooted in research and simplified skincare for the masses through copy that was concise with a touch of playful personality. Have a squiz at some of the creative assets below:

Product descriptions:

Blog articles:

Content strategy – influencer marketing: